Antivirus software free of charge induced saliva war Ruixing Qi Hu melee - anti-virus software, office software - office supplies industry

Odd tiger 360 "free antivirus" finally infuriated colleagues, provoking anti-virus software market for war. Last week, the odd tiger 360 Rising broadside is in the "cut through the antivirus component used to deceive users"; also issued a permanent free Rising "Rising Kaka 6.0" and tied for one year free antivirus software and firewall products, claiming to "cross the puppet Dagui Zi."

Yesterday, the odd tiger released for the Rising of the accused "emergency declaration", alluding to the other "scandalous."

7 17, 360-odd tigers into the antivirus software market, released a test version of its antivirus modules, and said it would "permanently free of charge." The "permanent free" words, in the general practice fee mode of anti-virus industry, poke a sort of a small hornet's nest.

Then Rising side said it was the foreign and domestic anti-virus company Proxy Business Cooperation , Launched a "proxy war" in an attempt to use the Internet for free anti-virus strategy to seize the domestic market. "The foreign companies (Bitdefender) will be free of one year, and cutting through the function of anti-virus components, the odd tiger 360 in order to 'permanent free antivirus software' in the name of the domestic launch." Rising aspects of criticism that the "by proxy Business deceive the user, to seize with the aim can only be exposed and abandoned by everyone. "

Maoyi Ding, vice president of the Rising, said the "Rising Kaka 6.0," bundled one-year version of free anti-virus software and firewall is a fully functional genuine products, aims to free foreign manufacturers to start marketing strategy "to tackle the" . He even diametrically opposed to "invite" Bitdefender firewall modules will contain a full-featured security suite for free for one year, a common acceptance of user testing and selection.

The Rising of the attack, it seems odd tiger did not intend to silence. Yesterday, the odd tiger in its issue of "urgent statement" that, "We realize that some anti-virus vendors face market pressure, but the basic trend of the Internet service free, free anti-virus will not harm the interests of the network security industry." Qihoo side countered that "traditional antivirus vendors should follow this trend, take the initiative to transition to the Internet, the main energy used to improve products and to improve services, rather than slander counterparts."

Same time, the odd tiger for the Rising of "bundling" marketing tactics meaningful commitment to, 360 security guards and 360 are two completely separate anti-virus software, 360, 360 security guards will not forcibly bundled anti-virus, but can be compatible with on any one of the antivirus software.

Around the "free" theme, with the odd tiger Rising outbreak of the conflict so strongly, another example of that, this incident has deeply touched the antivirus industry, the original business rules. A on "free" marketing war and war is inevitable saliva.

However, the Jinshan , Jiangmin and other anti-virus industry, another major manufacturer has not yet indicated, is also no follow up action.

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